The past four weeks has flown and as week 5 has crept up upon me, it seems as though exams and assignments are slapping me in the face. Due to an exam I was stressing frantically about, I did not attend Monday's lecture. When introduced, however, to the concept of culture jamming in the tutorial, I was extremely intrigued. I was lead to do my own research to familiarise myself with the term and the concept behind it, what I found was both interesting and unfamiliar. I found the idea to be one of activism and non-conformity.
Culture Jamming is to be considered a mechanism for activists to disrupt mainstream cultural institutions, one of the main ones being corporate advertising. Those who partake in culture jamming change logos, fashion statements and produce images that challenge the idea of what is 'cool' and consumerism. It can be divided into commercial, political or social.
I consider Culture Jamming as a means of protest through the realm or media, consumerism and advertising.
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